You've provided us with a lot of feedback on the new AOL.com homepage design since we launched the first beta test back in April. We want you to know that we've reviewed it all: the good, the bad and the ugly. Now that our blog is up and running, we wanted to highlight the major feedback themes and issues you told us about in the Feedback Survey and let you know what we're doing about them.

So without further delay, here are the major feedback themes:

1. I can't customize the page. The majority of comments in this bucket focused on the ability to add/remove modules, the ability to move modules around on the page and a few comments on wanting the ability to increase/decrease the amount of content within modules.
   We couldn't agree more! AOL.com is your homepage and you should have the ability to make it your own. We will provide several customization options in the next round of beta updates to be rolled out the week of June 18th. Features include the ability to add and remove modules in the Preview Panel area that currently features Mail, Weather, Radio and Horoscopes. You'll be able to change the color of your homepage and will even be able to choose a narrow version of AOL.com to be your home page.
2. I can't change the color of my home page. This could have grouped this with "I can't customize the page" but due to the sheer volume of feedback on this topic, we chose to break it out separately.
   Again, we couldn't agree more! As mentioned above, we will provide you with the ability to change the color of your home page in our next round of updates (week of June 18th). Our design team has cooked up five color options, in addition to the standard color, that we think you'll really like. And we hope to introduce even more over time.
3. I don't like the color of the new home page.
   It's hard to please everyone when it comes to color. But we are providing the ability to change the color of your home page in our next home page update, including the option of a more "traditional AOL Blue" if you prefer that. So we think we'll be in a good place in addressing this one, but if you're not satisfied with any of the new color options, let us know.
4. The new page is too wide / too crowded.
   We are introducing a narrow (two column) version of the homepage in our next update. The standard view of the new page is definitely wider than the current version of AOL.com. But the majority of you, AOL.com users, have higher screen resolutions, and we decided to go wide to take advantage of the extra screen real estate. The wider page lets us get more content above the fold line (less scrolling for you). A lot of Web sites have migrated to wide body page layouts. But bigger clearly is not better for everyone. So, you will be able to choose the the narrow version to be displayed on subsequent visits to AOL.com.
5. What happened to the AIM button?
   We're sorry! Please forgive us. We are bringing back the AIM button in our next update. So you will once again have direct access to AIM Express from AOL.com.
6. The New Page Looks Exactly Like Yahoo!
   We received more feedback on this topic than any other since we launched the Beta test. So we're glad to have an opportunity to address the issue, and to share the history and thought process that led us to the first Beta design. When we're done, you may still not agree with the approach, and that's OK. But most importantly, you will understand how we got here.
   
   So how did we arrive at the new Beta design? We started designing the new AOL.com over a year ago. We spent months in the concept phase, conducting focus group and lab tests to create the next generation AOL.com homepage design. We looked at data, studied our competition and talked to users. We produced numerous home page concepts, at least three or four of which were radically different, both from a design and feature perspective, from other home pages (ours, Yahoo!, MSN etc.).
   
   What we realized going through this exercise, however, was that there are a number of standards and "best practices" that have emerged in how good home pages are designed. Looking back at what we had done in previous home page designs and what Yahoo!, MSN and other leading sites had done over the last several years, it became clear that we had been borrowing good ideas from each other for many years. In fact, many of the elements of our new home page that might remind you of Yahoo!, like the "channel strip" with its colorful icons, are in fact elements that we have used successfully on our homepages for years.
   
   That said, Yahoo! is a Web site that a vast number of people use on a regular basis, and they built a great site. Of course we've looked at what they've done and tried to learn from it to make our product better. In some ways you can look at the AOL.com Beta design that you see today as a competitive benchmarking exercise against Yahoo! (all good companies do this). We've been testing it out with a small group of our users (you), and we've learned which elements work and which don't. The important takeaway, however, is that this design was and is a starting point for us. We are making changes to the experience and introducing new features based on your feedback. And you will see these changes roll out in the coming weeks.
   
   So, will there still be similarities with Yahoo! after the beta test is over? Absolutely! There will also be similarities with MSN. All home pages must deliver a basic set of features and functionality (e-mail, search, news, Weather, navigation) to meet users' needs and expectations, and we all learn from each other in how we best deliver these. As the home page space continues to mature, design standards have and will continue to emerge that we will all adopt: left hand navigation, ad banner sizes, search treatment and placement etc. So standardization of fundamental page elements is not a bad thing (much like you have certain basic expectations of how a Web e-mail or instant messaging application will be laid out).
   
   But having said this, we do spend our days in the office working on ways to truly differentiate the new AOL.com in areas that matter the most to you:
   
   
   1. Making the home page faster: We know you don't like to wait (neither do we).
   2. Ease of use
   3. Highlighting the great content you care about
   4. Useful functionality: We want to make AOL.com a place where you can get things done and not just find things.
   5. Personalization
   6. Local functionality like Events, Traffic, Gas Prices and more

   
   We will continue to work on ways we can make the AOL.com home page better in all of these areas, and we look to you for feedback and ideas on how we can do that.